Price Match Promise

We will not be undersold

Our customers can enjoy the benefits of our Price Match Promise against the competition and with so much to offer all under one roof at SW Car Supermarket and SW Car Superstore, why go anywhere else?

Please see full terms & conditions for details.

Age of vehicle

The alternative vehicle must be the same age (as determined by the year denoted on the vehicle registration number i.e "15" plate) and the same specification as the SW Car Supermarket or SW Car Superstore vehicle.


The alternative vehicle must have the same (within 500 miles) or lower mileage than the SW Car Supermarket or SW Car Superstore vehicle. The mileage MUST be warranted.

VAT Registered

You must have a written quote from a VAT registered professional motor dealer, trading as a limited company from permanent premises within a 30-mile radius of Our Place of Business that delivered the Goods. The SW Car Supermarket or SW Car Superstore representative must be able to view the vehicle 'live' on a dealer website and the alternative vehicle must be available for immediate purchase and physically in the location within 30 miles of Our Place of Business that delivered the Goods.

Comparable Criteria

The price promise is only valid against a comparable car and a main dealer or car supermarket. Dealers trading from home or non-permanent premises will not be considered. 

The alternative vehicle must have the same Specification as the SW Car Supermarket or SW Car Superstore vehicle. Examples, where the Specification differs, may be considered at the discretion of SW Car Supermarket or SW Car Superstore if the difference in Specification of the alternative Vehicle and the SW Car Supermarket or SW Car Superstore vehicle does not have a material impact on its market value at the time of comparison. 

The price match does not apply in cases where the comparative vehicle is being offered at a CAP clean price. A cap clean price is the industry benchmark for used car disposal values and is not a guide for retail pricing.


Any claim must be made within 3 days of the close of business of order date when a deposit is taken, not the collection date. 

The alternative dealers must not charge admin fees. 

The vehicle must be from a VAT registered Car Supermarket (Over 500 cars in stock) or Main Dealer within a 30-mile radius of SW Car Supermarket and SW Car Superstore. Traders, small independent dealers and private sales are excluded. The car must not be registered on VCAR, be a total loss or have any other detrimental information against it. 

In the case of a dispute of these conditions, SW Car Supermarket and SW Car Superstore reserves the right to uphold any claims.

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Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing:

SW Car Supermarket

To save timely negotiation all our cars are heavily discounted upfront and offered nearer cost price, saving customers up to £2000 when compared to our competition. This ensures we are treating every customer the same. This fee is a compulsory fee and applies to all customers.

Variable admin fee is charged as listed below:

  1. Retail customers pay £199.
  2. Repeat customers purchasing a 2nd car within 12 months of the original invoice date £0.
  3. Retail customers arranging finance using brokers outside of our immediate panel of lenders £399.
  4. Trade customers making a purchase as the motor trade £499.
  5. Export customers including Northern Ireland and the Republic of Ireland £499.