Our showrooms are open! You can also reserve or purchase any of our cars online from the comfort of your home. Click here to find out more.

Our Staff

Our treating customers fairly policy is based on our mission statement and has become the ethos which our staff aim to adhere to at all times.
We aim to ensure that all employees achieve the following:

  • Be friendly, helpful and courteous.
  • Listen to customers' requirements and understand their needs.
  • Provide accurate and relevant information in a clear and fair manner that is not misleading.
  • Assist wherever possible.
  • Deliver the promises we make.
Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing: https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez

SW Car Supermarket

To save timely negotiation all our cars are heavily discounted upfront and offered nearer cost price, saving customers up to £2000 when compared to our competition. This ensures we are treating every customer the same. This fee is a compulsory fee and applies to all customers.

Variable admin fee is charged as listed below:

  1. Retail customers pay £199.
  2. Repeat customers purchasing a 2nd car within 12 months of the original invoice date £0.
  3. Retail customers arranging finance using brokers outside of our immediate panel of lenders £399.
  4. Trade customers making a purchase as the motor trade £499.
  5. Export customers including Northern Ireland and the Republic of Ireland £499.
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SW Car Supermarket

Reserve any of our vehicles for just £200. Make the most of the lockdown and secure the car you love before anyone else.

We'll Deliver!

Our delivery service is completely contactless, no need to leave the house, no need for face-to-face contact. Simply find your car online and have it delivered to your door.

Click & Collect

Buy your car online and collect it from our showroom. If you choose to collect your car we will only allow one person into our showroom at a time and we will abide by all social distancing measures.

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