Our Commitment

The SW Car Supermarket and SW Car Superstore commitment

SW Car Supermarket and SW Car Superstore are committed to ensuring that the principle of treating customers fairly is applied responsibly and with integrity throughout all aspects of our day-to-day business.

In practical terms we aim to ensure:

  • Our dealership is orderly, well maintained and inviting, providing a pleasant environment for our customers.
  • We have an industry leading sales process that provides a highly efficient, effective and simplified sales experience.
  • The products and services we offer are suited to our customers, competitively priced and presented in an easy to understand manner.
  • Our carefully selected business partners are committed to our principle of treating customers fairly.
  • Our Commitment
  • Our Commitment 2
  • Our Commitment 3
  • Our Commitment 4
  • Customer Experience
    Customer Experience

    Our overall aim is to ensure that all customers at SW Car Supermarket and SW Car Superstore are entirely satisfied with all aspects of communication with the company before, during and after a purchase. Wherever possible, we will act upon customer feedback and management information to develop and improve the company's processes and procedures with the aim of exceeding the expectations of you, our customers.

  • Our Staff
    Our Staff

    Our treating customers fairly policy is based on our mission statement and has become the ethos which our staff aim to adhere to at all times.
    We aim to ensure that all employees achieve the following:

    • Be friendly, helpful and courteous.
    • Listen to customers' requirements and understand their needs.
    • Provide accurate and relevant information in a clear and fair manner that is not misleading.
    • Assist wherever possible.
    • Deliver the promises we make.
  • Award Winning Service
    Award Winning Service

    Our hard work and efforts have paid off and for the past two years we have received recognition from industry peers for work we have put into making SW Car Supermarket and SW Car Superstore what it is.

    At SW Car Supermarket and SW Car Superstore, we are continually updating procedures and policies to better serve our growing customer base. At SW Car Supermarket and SW Car Superstore, we take immense pride in being recognised for our work and would like to thank everyone involved who has helped make this happen. Without our customers continued support we wouldn't be able to provide the service we do and we will continue to work hard and innovate our processes to better provide exceptional services throughout our business.

  • Complaints Procedure
    Complaints Procedure

    Our goal is to give excellent service to all of our customers but we do recognise that things do go wrong occasionally. We take all complaints seriously and aim to resolve all of our customers' problems promptly. To ensure that we provide the kind of service you should expect of us, we welcome your feedback.

    What will happen if you complain?

    • We will acknowledge your complaint within two working days.
    • We aim to resolve complaints, following assessment and investigation as quickly as possible.

    Most of our customer's concerns can be resolved quickly but occasionally more detailed investigations are needed. If this is likely, we will contact you within ten working days via email of receipt and give you an expected date of response.

Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing: https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez

SW Car Supermarket

To save timely negotiation all our cars are heavily discounted upfront and offered nearer cost price, saving customers up to £2000 when compared to our competition. This ensures we are treating every customer the same. This fee is a compulsory fee and applies to all customers.

Variable admin fee is charged as listed below:

  1. Retail customers pay £149.
  2. Repeat customers purchasing a 2nd car within 12 months of the original invoice date £0.
  3. Retail customers arranging finance using brokers outside of our immediate panel of lenders £399.
  4. Trade customers making a purchase as the motor trade £499.
  5. Export customers including Northern Ireland and the Republic of Ireland £499.
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