Complaints Procedure

Our goal is to give excellent service to all of our customers but we do recognise that things do go wrong occasionally. We take all complaints seriously and aim to resolve all of our customers' problems promptly. To ensure that we provide the kind of service you should expect of us, we welcome your feedback.

What will happen if you complain?

  • We will acknowledge your complaint within two working days.
  • We aim to resolve complaints, following assessment and investigation as quickly as possible.

Most of our customer's concerns can be resolved quickly but occasionally more detailed investigations are needed. If this is likely, we will contact you within ten working days via email of receipt and give you an expected date of response.

Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing: https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez

SW Car Supermarket

To save timely negotiation all our cars are heavily discounted upfront and offered nearer cost price, saving customers up to £2000 when compared to our competition. This ensures we are treating every customer the same. This fee is a compulsory fee and applies to all customers.

Variable admin fee is charged as listed below:

  1. Retail customers pay £149.
  2. Repeat customers purchasing a 2nd car within 12 months of the original invoice date £0.
  3. Retail customers arranging finance using brokers outside of our immediate panel of lenders £399.
  4. Trade customers making a purchase as the motor trade £499.
  5. Export customers including Northern Ireland and the Republic of Ireland £499.
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