Our showrooms are closed however you can still reserve or purchase your car online for home delivery or click and collect. Learn more.

SW Car Supermarket: Putting The Customer First

  • Published: 9 August 2019

At SW Car Supermarket, we are proud of our reputation for serving Peterborough and the surrounding area with quality used cars that are sold with great customer service at the heart of everything that we do.

Whilst we are a business that is still growing, throughout our expansion our business has stayed true to our founding ethos, which is to provide the best customer experience possible. At SW Car Supermarket and SW Car Superstore, we genuinely care about our customers. That’s why when you arrive at either of our dealership locations you will be greeted by our friendly team and offered any help or support that you may need to help you on your car-buying journey.

We recognise that buying a car is a significant purchase and such, we want all of our customers to drive away from us with a smile on their face. Whether you know the car that you are after or you need some questions answered, our friendly team will be more than happy to answer any questions that you may have.

In addition to this, we also pride ourselves on our price transparency and genuinely believe that you will not find the exact same car, cheaper, elsewhere. (Click here to read more about our price match promise.) In addition, the price you see is the price that you pay. There are no hidden or nasty admin charges at SW Car Supermarket and SW Car Superstore.

But don’t just take our word for it! Below is just a small fraction of our impartial TrustPilot reviews that have been left by our countless happy customers:

I was looking to purchase my first car. The SW Car Supermarket Store in Peterborough were kind, helpful and patient. Everyone we spoke to was very professional. We got a brilliant car at a great price. Would recommend this car store to anybody!

I was very impressed with how quickly I was able to purchase a car from SW car supermarket.
Would highly recommend to anyone who is looking for a car which is good value for money.

Drove from London to Peterborough. They had my car ready for me which I purchased over the telephone. The car was as described and drove like new. Alex and John were brilliant and the rest of the team were extremely attentive and friendly.

These people are top class and give you the best service from start to finish. Buying a car isn’t as pleasurable as it is here so thumbs up to team SW Cars and well done for winning a lifetime customer.

Couldn’t fault the service, cars were in fantastic condition and there was no pressure to buy. Obviously, we bought a car and was pleased to make SW Cars our choice of dealer.

At SW Car Supermarket and SW Car Superstore, we have a fantastic selection of quality used cars from a range of leading manufacturers from the likes of BMW, Mercedes-Benz, Jaguar and Land Rover. With competitive finance available on our vehicles our team are perfectly placed to help you discover your next car.

To view all of our current vehicles from both of our sites, SW Car Supermarket and SW Car Superstore in Peterborough, head over to our online stock list which can be found here.

Transport For London

Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

Minimum emission standards

Petrol: Euro 4
Diesel: Euro 6

The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

Information from Transport For London

Check this car on the TFL website before purchasing: https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez

SW Car Supermarket

To save timely negotiation all our cars are heavily discounted upfront and offered nearer cost price, saving customers up to £2000 when compared to our competition. This ensures we are treating every customer the same. This fee is a compulsory fee and applies to all customers.

Variable admin fee is charged as listed below:

  1. Retail customers pay £199.
  2. Repeat customers purchasing a 2nd car within 12 months of the original invoice date £0.
  3. Retail customers arranging finance using brokers outside of our immediate panel of lenders £399.
  4. Trade customers making a purchase as the motor trade £499.
  5. Export customers including Northern Ireland and the Republic of Ireland £499.
SW Car Supermarket

Reserve any of our vehicles for just £200. Make the most of the lockdown and secure the car you love before anyone else.

We'll Deliver!

Our delivery service is completely contactless, no need to leave the house, no need for face-to-face contact. Simply find your car online and have it delivered to your door.

Click & Collect

Buy your car online and collect it from our showroom. If you choose to collect your car we will only allow one person into our showroom at a time and we will abide by all social distancing measures.