Our showrooms are closed however you can still reserve or purchase your car online for home delivery or click and collect. Learn more.

Our new Peterborough Showroom

    Stylish, comfortable and hi-tech, that’s how our new Peterborough Used Car Showroom has been described.

    Our Peterborough car dealership has a stunning new look after adopting the brand’s innovative and exciting 21st century showroom concept.

    SW Car Supermarket provides the region’s most cutting edge used car sales environments, with technology and creature comforts combined to enhance the overall customer experience.

    The concept replaces the traditional sales focused showroom and has been purposely created by us to offer innovation and excitement.

    You are free to walk around over 800 cars both inside and out or narrow your search using our high-tech touchscreen tablets at which customers can browse our entire used car stock.

    Our new site in Peterborough also features a preparation centre with a 360-degree rotating turntable, a call centre, a customer lounge with an iPad-equipped research hub and a service centre with eight mechanical bays and a paint shop.

    You will find amazing savings on pre-owned and nearly new cars, we are the Home of the Happy Customer, and offer great coffee too!

    Anton Khan, Manager Director at SW Car Supermarket Peterborough, said: “We’re absolutely thrilled with the showrooms new look and our customer feedback is already that they love it.

    “Our aim was to make the whole site really stylish and feel much more modern so that customers will be able to spend time in the dealership looking at the cars and experiencing a relaxed atmosphere in what will be an important purchase”.

    “There’s also some fabulous new technology in operation that will really enhance the whole visitor experience, this will enable us to further improve our customer service and interaction.”

    Transport For London

    Cars need to meet minimum emission standards when travelling in the Ultra Low Emission Zone (ULEZ) or the daily charge must be paid.

    Minimum emission standards

    Petrol: Euro 4
    Diesel: Euro 6

    The ULEZ will be enforced based on the declared emissions of the vehicle rather than the age. However:

    Information from Transport For London

    Check this car on the TFL website before purchasing: https://tfl.gov.uk/modes/driving/ultra-low-emission-zone/vrm-checker-ulez

    SW Car Supermarket

    To save timely negotiation all our cars are heavily discounted upfront and offered nearer cost price, saving customers up to £2000 when compared to our competition. This ensures we are treating every customer the same. This fee is a compulsory fee and applies to all customers.

    Variable admin fee is charged as listed below:

    1. Retail customers pay £199.
    2. Repeat customers purchasing a 2nd car within 12 months of the original invoice date £0.
    3. Retail customers arranging finance using brokers outside of our immediate panel of lenders £399.
    4. Trade customers making a purchase as the motor trade £499.
    5. Export customers including Northern Ireland and the Republic of Ireland £499.
    SW Car Supermarket

    Reserve any of our vehicles for just £200. Make the most of the lockdown and secure the car you love before anyone else.

    We'll Deliver!

    Our delivery service is completely contactless, no need to leave the house, no need for face-to-face contact. Simply find your car online and have it delivered to your door.

    Click & Collect

    Buy your car online and collect it from our showroom. If you choose to collect your car we will only allow one person into our showroom at a time and we will abide by all social distancing measures.