Stylish, comfortable and hi-tech, that’s how our new Peterborough Used Car Showroom has been described.

Our Peterborough car dealership has a stunning new look after adopting the brand’s innovative and exciting 21st century showroom concept.

SW Car Supermarket provides the region’s most cutting edge used car sales environments, with technology and creature comforts combined to enhance the overall customer experience.

The concept replaces the traditional sales focused showroom and has been purposely created by us to offer innovation and excitement.

You are free to walk around over 800 cars both inside and out or narrow your search using our high-tech touchscreen tablets at which customers can browse our entire used car stock.

Our new site in Peterborough also features a preparation centre with a 360-degree rotating turntable, a call centre, a customer lounge with an iPad-equipped research hub and a service centre with eight mechanical bays and a paint shop.

You will find amazing savings on pre-owned and nearly new cars, we are the Home of the Happy Customer, and offer great coffee too!

Anton Khan, Manager Director at SW Car Supermarket Peterborough, said: “We’re absolutely thrilled with the showrooms new look and our customer feedback is already that they love it.

“Our aim was to make the whole site really stylish and feel much more modern so that customers will be able to spend time in the dealership looking at the cars and experiencing a relaxed atmosphere in what will be an important purchase”.

“There’s also some fabulous new technology in operation that will really enhance the whole visitor experience, this will enable us to further improve our customer service and interaction.”